I began my career as a freelance content and creative writer for multiple B2B clients, turning their product features into benefits and value for prospects and customers. From articles to profiles and advertising copy to eBooks, I tapped into different channels to reach audiences on their terms.

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From content writing to content marketing and then to complete marketing, I was soon building and leading global marketing functions and teams for start-ups.

 

What does a typical day look like for me? A little bit of everything, with a heavy dollop of curiosity.

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My function areas range from comprehensive marketing to content strategy and product marketing to paid advertising. My goal remains to bring products to market for businesses in a way that resonates with their audience.

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I enjoy strategizing as much as I like implementing plans. Whether launching a new product, taking a product to a new market, streamlining an organization's marketing efforts to be more strategic and customer-centric, setting up a scaling start-up’s entire marketing function and team, or developing a series of articles and videos to drive awareness and adoption, I love exploring new projects and challenges!