Services.
Content Strategy,
Development,
and Marketing
Content lies at the core of all communication between you and your prospects and customers. From inbound marketing to advertising and from videos to documentation - the right messaging and right content can make or break your campaigns and plans. I can help you figure out where to focus your content efforts, which channels and platforms to pursue, and what formats to go for as we build the content calendar that speaks to your audience.
Marketing
Strategy
What type of marketing does your organization need? Demand Gen, Lead Gen, Positioning, Revenue Marketing, Inbound Marketing, Advertising, or a mix of it all? Work with me to figure out what your marketing needs are, how you can build and scale a marketing function, and get a marketing plan that grows with you.
Product
Marketing
Are you selling to the right audience? And are you selling in the right way? Do your prospects really know how you improve their businesses and lives? Get complete GTM Strategies and Plans, including Product Positioning, Campaign plans, Product-Market fit, Buyer Personas and Journeys, and Product launch plans for new products or existing ones.
Brand Awareness +
Demand Generation
You've got the product your users love. But you're still wondering how you can spread the word so that more people discover it. You've already played the content, SEO, social media, and advertising game, but there's still something lacking. I can help you figure out where the message may be getting lost, where you can reach your customers for the most impact, and take your efforts to the next step so that those inquiries start rolling in.
Lead
Generation
Consistent lead generation is the result of impactful brand awareness, demand generation, and inbound marketing. Are you running all the right campaigns and tapping all the right channels, but still falling short on pipeline? I can help you figure out where you can increase your marketing and advertising efforts so that your lead generation is positively affected.
Customer Lifecycle
Marketing
Your prospects aren't always ready to buy. They might just be scoping a number of solutions to solve a problem (of which you are one), evaluating you against your competitors, or getting ready to demo with you or try your product out. Or maybe you've got customers who are at various stages of onboarding, adoption, and even at risk. What does each prospect and customer need at each of these points? I can help you answer that question to boost engagement and acquisition, and drive easier adoption and retention.
Wondering what it's like to work with me?
Check out some of the reviews and testimonials from my past work.